Do I still recommend John Locke? No.

Cheaters and Liars
Cheaters and Liars
Back at the end of June, 2011, I read a book that succeeded because of a lie, and I turned my entire life upside down as a result of that lie.

The book was, of course, John Locke’s How I Sold 1 Million Ebooks in 5 Months.

Like a lot of other writers, I let myself be suckered in.

I bought the pretty lie hook, line, and sinker.

The writer, John Locke, had the bestsellers that seemed to prove the validity of his approach. I didn’t like them, but I’m not everybody’s reader. He had the seeming endorsement of Amazon, which had sent out a single-title recommendation of his book.

And mostly, I WANTED to believe.

Sadly, his whole house of cards rested on the unspoken promise that he had actually done what he said he’d done—wrote a blog post a month, hung out on Twitter, talked to people, and wrote good books.

I know I write good books. And I desperately wanted to get back to fiction, which I’d put on hold after a couple of nightmare experiences.

One nightmare was with an editor at Tor (now an ex-editor) disemboweling HAWKSPAR, a novel that I then had to fight like hell to get returned to my version, which still included both main characters.

The second was waiting six months for Scholastic to pay me, after having approved the book…and watching my finances circle the drain while I waited.

WHILE my finances were circling the drain, I started self-publishing nonfiction (Create A Character Clinic was my first onsite self-pub project), and I did very well at that. Well enough that I started creating other writing courses, and put fiction aside for a few years.

But I love fiction, and saw John Locke’s method as my opportunity to revive my Cadence Drake series (which was only ever a series to me, since Jim Baen refused to reprint HUNTING THE CORRIGAN’S BLOOD after it hit Locus bestseller lists two months running, and sold through its initial printing in four months).

I know I’m repeating what a lot of you already know. I’m sorry. I have a point.

Based on John Locke’s lies about how he hit bestseller lists, I ditched a whole long list of planned nonfiction courses, and revived my fiction career. I’m now a couple weeks out from finishing the first draft of my second Cadence Drake novel: WARPAINT.

I’ve planned the revival of another series, MOON & SUN.

I have a list of partially completed novels that have been sitting on my hard drive that I want to finish.

HOWEVER…

First, I recommended this asshole. I’m very sorry about that. I’m sorry if you bought his book on my recommendation, and I’m sorry if you—like me—thought he was telling the truth.

Second, I took a MAJOR financial hit for stopping writing course production to focus on fiction. I paid, and paid, and paid some more, and told myself it would be okay, because I write good novels, and using Locke’s method, I’d come out all right.

But I won’t. At least not anywhere near as well as what he suggested was possible. Because I won’t buy reviews. I won’t do what MAKE A KILLING ON KINDLE author Michael Alvear suggests either, and make a bunch of fake Amazon accounts so I can review my own books.

I’ve never cheated at publishing, and I’m not going to start now.

Did anything good come out of the wreckage I’ve wrought in my writing business?

Yes.

  1. I’m about done with WARPAINT, and I love it, and I know I’m never walking away from my fiction again.
  2. And… And… No. That’s it. Just the one thing.

I’m picking up the teaching. Resuming creating courses, offering them exclusively on my site again—though I’ll still do Kindle and Nook versions of everything. And of course I’ll leave the HTTS Direct version available on Kindle, Nook, and Apple (still haven’t uploaded the last lessons, but I’ve been scrambling and doing damage control for a while now). Maybe it will eventually take off in those versions and make the expense worth the massive time and effort it took.

So what happens next?

First, I’ll write fiction every morning, because it remains joyful and wonderful—and moreso because I know some publisher or editor won’t manage to wreck the joy of it.

Second, I’ll create more writing courses. I’ll teach and create courses at a slower pace, because from now on, fiction gets the first few hours of my morning every day.

The plan now is, in other words, to work hard, create the best stuff I’m capable of creating, and count on quality to keep a roof over my head.

This is one of those times, though, when I wish my blog was still titled REAL WRITERS BOUNCE… because after falling for a liar’s lies, you bounce or you fail.

If you bounce, you pick yourself up, figure out how to put yourself back together, and you go on.

I’m a real writer. I know how to bounce.

RESOURCES FOR THIS ARTICLE:
New York Times
Karen Woodward
Three Percent
Tales from the Sith Witch
Jane Friedman

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Comments

229 responses to “Do I still recommend John Locke? No.”

  1. Connie Cockrell Avatar

    Oh my gosh. I think all of us have drank one kind of kool-aid or other because we care so much and just want to believe. You’ll get through this. You’re tough and smart. Keep up your good work.

  2. Pieter Avatar

    Guys

    I know its seems fraud ect but at the end of the day it boils down to sales. The world is cutthroat and unfortunately the same applies with publishing. If you want to sell a million books on your own you have to open all the stops. I am not defending John and I don’t like any of his books, but I am defending business and sales. If you want to succeed you have to put on your business hat and do what it takes. Good luck and I honestly hope you recover from this soon!

    1. Holly Avatar
      Holly

      Pragmatism is the death of ethics. No, you don’t have to “do what it takes.”

      I’ve been working ethically my whole career, and I’m not going to become a fraudulent shill now to sell a million copies, or for any other reason.

    2. Yog-Sothoth Avatar
      Yog-Sothoth

      I disagree, any business built on fraud is built on sand. You can fool many people for a short time, but in the long run, your customers will wise up and abandon you. A business built on honesty is built on rock.

  3. WandersNowhere Avatar
    WandersNowhere

    Holly,

    I’ve been in transit between countries for a while and not had a stable connection, so I missed all of this.

    I think the fact you made this post and stood up to say “I was duped by this guy and I’m sorry” to your own community speaks volumes about your courage and integrity. I wouldn’t turn my back on you or your courses over something like this, they have helped me immensely and I’ve recommended them to every talented writer I know. At least the silver lining on this has been getting you back to fiction – finding the balance between teaching and writing may be tricky, but if it gives the world Warpaint and the rest of your planned novels, it’s worth it.

    Cheers.

  4. Leslie Moon Avatar

    Holly
    I am sorry that things werent as magic as they seemed in John’s book. What works for one person doesn’t work for everyone.
    I’ve been a writer for a long time. Do you know my name? probably not! Most of the books I have sold at cost or given away. I do not have the courage or energy to do what John did to sell his work.
    I am one of the first several hundred people who John used as guinea pigs with his first book “Saving Rachel” It was a good read. I started supporting and promoting him through social media networking. John, out of the blue, contacted me when he heard about a book I was trying to publish for special needs children with my co-author friend (a man who has lived for 40 years with cerebral palsy.) I told John about our mission to represent an under served group of our society. I didn’t ask but John sent our organization money – that was before he published his best seller.
    I’m a writer. When people ask me if they should stop writing if they are not published by this date, I tell them if you can leave writing because of a publishing condition you are not a writer. People in the arts have to paint, write, sing, dance…
    Write because you love it! Not all of us are going to be famous doing it.

    1. Holly Avatar
      Holly

      Hon, I’ve been commercially published since 1992. Have sold more than 30 novels to commercial publishers. I’ve been successfully self-publishing since 2006, long before John Locke appeared on the scene. I had—and have now gone back to—a system of self-publishing that actually works.

      You’re welcome to think kind thoughts about him if you choose, but he’s still a liar. He’s still a cheat. And he’s still a fraud.

  5. Kevin O. McLaughlin Avatar

    I think there are a few very important takeaways here.

    1) The indie publishing path works. The specific methods ONE writer used to get good sales are irrelevant. Hundreds of writers are making a living self publishing today, through a combination of hard work, good writing, and persistence. We should not let the actions of one writer poison our feelings on the system. For many, many other writers, indie publishing is an outstanding and successful model!

    2) We all feel a little (or a lot!) shocked at what Locke and others have done for reviews. Get used to it. This is the model that multiple big six publishers are using to push books: fake twitter accounts and fake Amazon reviews, leveraging their wealth into sales. If you’re against paid reviews, don’t publish with a big six publisher, or you’ll probably become an overnight hypocrite.

    3) In the end, my belief is that good work, priced reasonably, with lots of books over time to build audience, will win out. Publishers have been buying reviews for years now, in one manner or another. Yet HALF the top hundred best-selling ebooks in each genre today are self published (40-60%, depending upon genre, source extensive data mining I’ve been part of for consulting work). Indies with good quality work are selling, selling well, and earning much more per sale.

    Paid reviews scandal aside, it’s STILL the best time to be a writer in the history of our species. Enjoy it. ๐Ÿ˜‰

  6. Brenda Coxe Avatar

    This makes me glad the one book I read came as a review copy. This also makes me wonder if the other “big seller,” Amanda Hocking really did her homework either.

    1. Holly Avatar
      Holly

      I don’t think anyone has anything bad to say about Amanda Hocking. And the scare quotes are inappropriate: she is a big seller.

      Both she and J.A. Konrath are currently succeeding by working their asses off and writing for large audiences they built by word of mouth and by writing steadily and getting their work out regularly.

    2. Kevin O. McLaughlin Avatar

      Let’s try to avoid tarring and feathering the successful simply because “if they’re successful, they must have cheated”. Besides, while Locke and Hocking were the early big sellers, they’ve been joined by a stack of others at this point. If I had to guess how many indies have matched or outpaced Locke’s earnings to date, I’d say minimally scores of writers, perhaps as many as a hundred.

  7. Zoe Avatar

    The whole John Locke situation disgusted me – both Locke’s lies and some of the reactions around the internet saying that paying for reviews is fine because reviews don’t help sell books(?) or because everybody assumes all reviews are fake anyway(?!). I’m sorry you got taken in by that scumbag – it could happen to any of us, and you’re far from the only person to believe Locke was telling the truth about what he did to sell his books – and I hope it doesn’t lead you to be discouraged about self-publishing in general.

    I’ve been one of your students for years, and am going to be venturing into self-publishing (with the book I dragged through the fires of HTRYN) later this month. But it has nothing to do with your recommendation of John Locke. Your views on self-publishing did make me feel better about doing it, but I was seriously considering taking that path even before you came out in favor of it, and I never did read Locke’s book. I did consider buying it because of your recommendation, but after I read the sample I decided it wasn’t my style; he used too much internet-marketing-speak for me, so I passed on it. So while I can’t speak for all your students, I can tell you that you in no way led me astray with your recommendation of Locke. And I doubt your students are the type to blindly follow anyone’s recommendations, either; if any of your students got taken in by Locke, it’s because they, like you, looked at all the information that was available at the time and made an honest mistake.

  8. Annette Reynolds Avatar

    Holly, My first visit to your blog! (via Passive Voice) Enlightening, and frightening, to say the least. Having just (10 days ago) self-published my second novel on Kindle, the pain of looking at non-sales yet working 7 hours a day trying to figure out how to market it is making me nuts. So bravo to you for all you’ve accomplished! Please look at it that way, instead of what you may (or may not) have done wrong. All the best!

    1. Holly Avatar
      Holly

      Thanks, Annette. And a somewhat belated welcome. Hard work, writing stories worth reading, and persistence seem to be the keys to self-publishing as well as to commercial publishing.

      Good luck with your books.

  9. Megan Avatar
    Megan

    There is very little of Holly’s teachings that I haven’t read, but I have to be honest, I’m glad Locke turned out to be slimy. I tried reading his how-to more than once, and only got about halfway through. It was so poorly written and he was so slimy (which Holly actually mentioned). It’s harsh that his method appeared groundbreaking when he left out a vital piece of scummery. However, what Holly pulled from his stuff still holds true. I know writing is a ridiculously hard business, but I’m ready to press on.

  10. Sunwolfe Avatar
    Sunwolfe

    Hey, Holly:

    I’m seriously sorry you got took. I have to admit, I too completely ignored the sage dictum, “If it sounds too good to be true, it probably is” and jumped in with all four feet. I bought the book and devoured it, taking up enough space for 31 pages of reading-notes in my “Holly Lyle: HTTS Legacy course notebook.” Damn the charlatan, that note book was lookinโ€™ pretty cool too! Now itโ€™s gonna have a 31 page gap in the pagination! LOL! P.T. Barnum just loved peeps like me :-).

    Seriously, I admire you wiping the blood from your nose, “bouncing back,” and getting back to what makes you tick. You go, girl, and as the next best to thing to a live-in writing-mentor I have, I can do no less.

    On that note, how do you advise we handle Lesson 6? Should we simply disregard all references to J.L. or disregard the lesson completely and use lesson 6B (Kindle Lesson 7) instead? Your suggestions would be appreciated.

    With thanks, regard and admiration,
    Andre’ Powell

    1. Holly Avatar
      Holly

      I’ll end up re-doing the Lesson 6 Walkthrough. What I emphasized was the parts he skimmed over that I already knew how to do—and I knew how to do them because I already used them before I read his book, and they worked.

      Forget about once-a-month ‘theme blogging.’ Use Twitter for the fun of it, for building relationships. And I’ll clear out the mess as soon as I’m able.

      I’m in the midst of Vertigo-Migraine Hell again, so it’s going to take me time. I apologize for not being able to do this now.

  11. asraidevin Avatar

    All our first clue was that his methods promised fast results. Most overnight successes take 10 years. There are no get rich quick schemes. We should all know this by now. We should know better. But hope springs eternal.

    John Locke was a salesman before he wrote. He had many books in the pipe priced at 99 cents each. Sure you can sell a lot of books that way, but you cannot make a living from it. Not to mention he was one of the first 99 cent sellers out there.

    The best way to sell books is to write the next one. The more books you have for sale the more sales chances you have. And time. Give yourself time. write as much as you can. Read Dean Wesly Smith for advice in this area.

    Joe Konrath has written about some of his exposure and how it accounted for next to nothing. He’d have an article in a national paper and see a tiny blip in sales. He does a lot of sales by writing about controversial writer subjects.

  12. Jeff Imig Avatar
    Jeff Imig

    Holly, I appreciate your coming back to teaching.

    As for John Locke, I bought his how to book… it has some ideas in it, then I bought one of his $.99 novels just to see, and it was such sleaze I could only get through the first few pages.

    Since writerhood is more of a fantasy for me, I haven’t looked at his stuff since… Anyone who would write for the clientele he must be pointing at (it’s not me!) is too low for me.

    But “find your audience” is good advice.

    I’d much rather listen to you, Holly Lisle.

    Jeff.

  13. Rebecca Anne Avatar
    Rebecca Anne

    Hi Holly I too bought John Locke’s book on your recommendation and I don’t blame you. I too should have done my own research. I was just suckered in and that can happen to the best of us. Thank you for saying that he is a liar and my respect for you is going to remain high.

  14. James Eggebeen Avatar

    Holly

    I studied you Locke lessons intently and decided what worked and what did not.

    What I did do, was to meet a lot of folks on the Internet that have helped me get my first book complete, edited professionally and launched on Amazon. It doesnโ€™t sell a million, but it does OK. If I had not followed your lessons, I would never have been so prevalent on Face Book and Twitter and would not have met the great folks I did.

    Take the good and throw out the bad. Overall it was a great lesson.

    1. Holly Avatar
      Holly

      I’d already been on Twitter and Facebook long before I read Locke. Twitter I dumped with good reason before I found the Locke book. Twitter I like and hang out on when I can. So for me, there was nothing from Locke that I didn’t already have.

      1. Yog-Sothoth Avatar
        Yog-Sothoth

        This is confusing, you say you dumped Twitter and liked it? Which one did you dump, Twitter or FB?

  15. oracle at/to/for delphi Avatar
    oracle at/to/for delphi

    Holly mia, thank you for saying your heart out loud, and your fire [loved the ‘f-ing moron? retort]. Just a .02 worth: I bought Locke’s book on yr recommendation, but I think of very wise people who have been led to recommend someone’s teaching or work or gathering that turned out to be a scam. Many well known persons over the years have believed various ’empty bags’ in good faith. That is understandable. Because… Character disordered people are really odd, they go underground to do their nefarious deeds, but cannot bear to not crow about what they have done. It kills them not to brag on their deceptive ways. So, eventually, they then leak it one way or another and are astonished at the opprobrium that comes down on them non-stop and… often attempt to rationalize what they did by saying, ‘well, others do it too’.

    That’s spurious and absurdist defense. And…Accountability for a cheater, doesnt fall to the clarions, but to the scammer.

    So, you and I and others, all learned together that the fox dresses like a hen in order to gain access to the henhouse. It’s an ancient story. Now we are wiser.

    Just two more things: I couldnt get through Locke’s marketing book, too much bragadoccio and too little real info. Most of what he had to say came from, in my opinion, from the ‘motivational speaker’ books on ‘guerilla marketing.’ Nothing new in Locke. Nothing.

    Last point. Your spirit is going to carry you far, I can tell. On the river, there is flotsam and garbage in some stretches… each day has some cr– in it, for sure, some days more than others. But too, you have an able vessel and you are right to use your oars to push all cr– out of your path to the best of your ability, and to keep moving according to your own sights. Hang in there.

  16. LindaJS Avatar
    LindaJS

    Holly, we all make bad decisions. Let it go and focus on all the good you’ve accomplished. Your help in the form of lessons, HTTS, and many others have been invaluable to me.

  17. Anne Andersen Avatar
    Anne Andersen

    i don’t really see the problem here.This is the first I have heard of this Locke. Sounds like he lied to the world, and when someone is very good at lying sometimes we will believe them only to be proven wrong. He has obviously made money by deceiving people, and of course that is wrong. I also understand how Holly can feel she is momentarily tainted and put into a ‘bad’ category by her association with him. But I don’t understand how Holly can be hurt by this temporary association with this man? Is Holly upset because of her association with him and her recommendation of him? That is not a major issue, from my perspective. People understand how things like this happens. Look at Bernie Madoff. He fooled a lot of people. Or am I missing something and Holly has been directly swindled by this guy?

  18. Deb Sturgess Avatar

    I bought Locke’s book because it was cheap at the time. I found an unexceptional marketing plan executed by a cynical businessman. He is an unexceptional writer, too. I couldn’t buy into his attitude that you don’t have to write good books — just good enough books — to get sales. As a long-time academic writing teacher, that turns my stomach. He seems to brag about his success with mediocrity.

    I scrutinize courses closely before I enroll. I’ve read one of your books and plan to enroll in courses as soon as I have the cash. You obviously know your content and how to present it effectively. Now, you’ve given me another reason to trust your teaching: Your honesty.

    I’m writing my first novel now. You inspire me to keep plugging away on the self-pub path.

  19. Roseanne Salyer Avatar
    Roseanne Salyer

    Putting my hand up to volunteer to read and review.

  20. Yog-Sothoth Avatar
    Yog-Sothoth

    Given the importance of reviews, why not just put a page at the end of the book asking the reader to review it? You can’t be diffident about self-promotion. I think one should:

    – ask the reader to review the book
    – invite them to subscribe to your email newsletter
    – ask them to follow you on Twitter
    – give them a link to blog/website

    1. Kevin O. McLaughlin Avatar
      Kevin O. McLaughlin

      Those should definitely be in every book. Ideally, you should place hyperlinks directly to the review page on the site where the ebook was purchased, although that only works for sites you upload to directly, without a distributor.

  21. Kat J. Avatar

    I think it’s a shame that you turned your business upside down and lost income in the process. But it’s great that you’re back to writing fiction AND teaching.

    I love DIY publishing. I’ve done better than I expected with two novels I had help editing on Forward Motion. I recommend the site highly to writers who want quality feedback.

    I agree that Locke’s success was due to the small number of e-books avaiable for Kindle and the $.99 price point. Once the midlisters started uploading their backlist the market changed – he had a window of opportunity that won’t be repeated. Nothing ventured, nothing gained.

  22. Seeley James Avatar

    Holly, you said it. I’ve been in sales & marketing for 30 years, read his book and said to myself, ‘makes total sense. this is sales 101’ but that was before I tried getting on Facebook and Twitter. I spent last summer attempting to recreate Locke’s methods. Right away I said, this will never work. There are too many people talking and no one listening. Then the NYT article came out about him using phony reviews. That made sense.

    Now we have the review scandal in which readers no longer trust reviews. That makes the path to market for writers harder than ever. So I wrote a demand letter to Amazon, Goodreads, B&N, etc that they provide professional reviews that people can trust. If you’re interested in joining your voice, Online Booksellers, You Owe Us Better

    Thanks for writing this post, Holly!

    Peace, Seeley

    1. Kevin O. McLaughlin Avatar

      It would make sense.

      Except reviews do not heavily impact sales. We’ve repeatedly watched multiple large publishers spam Amazon with scads of fake reviews lately. Thought this was limited to a few self publishers? No. Near as I can tell, this is the normal mode for most if not all major publishers pushing a new book release. Hire a publicity agency, which then uses a multitude of accounts to place fake reviews for the book.

      I don’t like it either. But Locke didn’t do anything Macmillan isn’t doing right now.

      And here’s the catch: IT DOESN’T WORK. Some good reviews are a help, sure. But most good books will pick up the dozen or so positive reviews needed to trigger Amazon algorithms without fake reviews. The extras don’t do that much to help actual sales.

      Much ado about …well, not nothing. But not very much.

      1. Holly Avatar
        Holly

        Getting those dozen or so good reviews that actually help your book, and doing it honestly, though, is a beast.

        1. Kevin O. McLaughlin Avatar

          You think so? My experience was that it took time… But my reviews have grown organically over time. I’ve got fifteen reviews on a book with a four point something average, and none of them were solicited in any way. No “friends and family” stuff. I feel kinda proud of that, to be honest. I wish more writers would have faith in their work and their readers and not try to game the system.

          Locke was an aberration. So was Hocking. So were the Potter, Twilight, and Fifty Shades books. I don’t think writers should plan on/hope to be an aberration. I think the way to an indie career is to slowly build audience (AND reviews!) book by book, over time.

          1. Holly Avatar
            Holly

            I have books that have been up for years with their handful of four- and five-star reviews that never crossed the threshhold, and books that have sold thousands of copies, and from which I’ve heard directly from loads of readers, that still only have a handful.

            People can love a book and still not bother to review it.

            And reviews DO matter. They aren’t the sole selling point—there are authors I’ll buy without even bothering to check reviews because I know any negative ones will be written by idiots.

            But for writers I haven’t tried before, even two or three positive reviews with relevant information in them can be the tipping point on whether I buy the book or move on. And I don’t imagine I’m that different from most Amazon customers.

            And it’s probably a flaw in my character, but I had previously assumed reviews on Amazon, including on the books with hundreds of them, were genuine.

            Do you have any proof when you say the major publishers also buy reviews?

            And of COURSE Rowling, Hocking, and Locke were aberrations. They were black swans. I never expected or planned on getting their results. I figured using that technique, I could use my talent and experience to get good results, though—which can’t be done if the technique is a fraud.

            1. Kevin O. McLaughlin Avatar
              Kevin O. McLaughlin

              Unfortunately, yes, I do have significant evidence showing that at least some major publishers are paying people to put up fake reviews. It’s tough to tell for sure how widespread it is, but that’s something I am looking into.

              One bit of good news is Amazon is really pretty good at taking down fake reviews when they become aware of them, in many cases actually erring on the side of removing.

              One ethical way to get reviews you might consider (have not done this yet myself, as I lack the devoted fan base required, but YOU could) is to give a select group of your fans ARCs of a new book in exchange for requesting they post a fair and honest review. It’s not a paid review, it’s an ARC for review, same as major publishers have done for decades. And because it is targeted at people you already know love your writing style, you’re likely to get favorable reviews, at least for the most part. I know some writers who send out a few hundred ARC with every release, and end up with 50-100 positive reviews with a week of the book launch.

              Holly, you’re a GREAT writer. I’ve loved your books since “Fire in the Mist”. I’m thrilled you’re getting back into writing fiction. I know you never thought you’d be a “black swan”. And I don’t subscribe to the idea that you have to be, to succeed.

              1. Holly Avatar
                Holly

                The ARCs-to-fans is a really good idea.

                I’ve looked at the reviewers who insist on print copies, or who turn their noses up at self-published work, or both, and just decided to forget about requesting reviews.

                But my fans might be willing to get the book a week or two before it’s published, and many of them might then review it.

                Thank you. That’s a nice idea.

              2. Kevin O. McLaughlin Avatar
                Kevin O. McLaughlin

                I know I would, Holly. ;). Bet if you asked for volunteers you’d be flooded. ๐Ÿ˜‰

                Keep up the great work. Don’t let what someone else does get you down.

              3. Texanne Avatar
                Texanne

                You know those enthusiastic crowds outside of movie premiers? All those excited folks giving extemporaneous rave reviews about the best movie they’ve seen in years?

                Lots of those folks are employees of the movie companies.

                And a lot of Amazon’s 5 star reviews read as if they were written by 7th graders in a hurry. There is no indication that they’ve read the books, only that the book is awesome, that it grabs you with the first page and never lets you go!!!!

                While I’m bouncing, I’m looking to see what can be salvaged, tested, trusted, and used.

  23. PA Wilson Avatar

    So right. I think his book should have been called

    How I sold a Million Books on Amazon, except the things I did that might be controversial or I might be embarrassed to admit doing.

    1. Holly Avatar
      Holly

      If you add, “Plus the fraud I committed,” I’m right with you.

  24. Larry Smoot Avatar
    Larry Smoot

    The Phoenix of our spirit is determination. You have that in abundance and it will cause you to fly even higher and more gracefully. I agree that your teaching is solid and extremely helpful. Many offer at best thin, foggy methods and one is never sure exactly what they mean.
    Thank you for what you do and the knowledge you pass on.

  25. Wendy (estuary) Avatar

    I bought the book on your recommendation and that was fine – it WAS my choice. I have to say I’m kind of relieved as I could tell his method was going to be extremely difficult for me to follow. But I got ONE thing out of it – first you have to write a good book.

    Honestly, if I can do that one thing – if I can actually accomplish that – that will be no small amount of amazingness and a type of success in its own right and I’ll take the next step after that. Anyway, I just figured that I’m so bleeping slow that his method would be irrelevant by the time I finish. ๐Ÿ™‚

  26. Jodi Ralston Avatar

    Locke sucker-punched a lot of us and smeared good self-publishers’ names. I read both that book and Alvear’s. At least, Alvear has some techniques that are useful–such as trying to make sure you don’t disappear in Amazon’s internal search engines–but I doubt every word Locke said. One bad apple, the saying goes.

    Hang in there Holly. You are a good writer and full of “bounce”–meaning, you are creative at the business side of writing too. You’ll make it.

    Jodi

  27. Geraldine Ketchum Avatar
    Geraldine Ketchum

    I see JK ROWLING has a new book out. Check Amazon – the reviews! TOO PRICY? When did that become a legitimate book review?
    It’s as bad as those ‘gee it looks like it might be a good book’ things. Are we on Facebook or twitter?

  28. Mila Avatar
    Mila

    Dear Holly,
    I’m very sorry this happened to you:-( Nevertheless, I’m happy it got you writing again and that you are enjoying it. Slips happen.
    I’ve spent some 19 000 USD on a University Creative Writing Course, hoping to learn something useful, insightful and new. It never happened. All of it, truly pretty much all of the stuff they taught I was already doing instinctually. Were it not joint with English Literature Course, it would have been a terrible waste of money. I went out of the University confused and overly focused on the technical aspects of writing, a problem I’m still trying to shake off.
    Then, by complete chance, I stumbled upon your site and the advice you have given for FREE was sounder than the stuff I paid 19 000 USD for – recently I bought your Character Clinic and the Shadow Room Exercise has been a lifesaver since. Some 7 USD or so costing course teaching me more than 19 000 one? Life’s truly funny. But I wish I knew about your amazing classes before I ruined my health and finances, as well as my writing instincts, which – with your help – I’m now struggling to rebuild. You can’t imagine how encouraging your site is. I point every person interested in writing I know to it now -they love it. Perhaps they’ll buy something, perhaps they won’t – I definitely will once I have money again and encounter a problem in my novel.
    So the point being, never mind the slip, we still love you:-))) And I’m very grateful for everything.
    I have a humble question though – for a long time, I’ve been itching to read a novel by you, but since I’m usually into Russian classics/Historical fiction/Psychology and don’t read Fantasy except Tolkien, I don’t know which to choose… have you perhaps got any recommendation?

  29. Esther Avatar
    Esther

    Holly,
    I’m sorry that a person of such unrelenting integrity (you) got singed in all this. Like everyone else here, I want to thank you for immediately letting us know what happened. (I hadn’t heard about his fraud until I saw your email this morning. I’d been planning to buy his book, but now I won’t.)

    โ€œIโ€™m explaining this action to my husband and my kids. Are they still going to respect me when Iโ€™m done?โ€ Great self-check.

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