Discussing “I’ve quit Big Publishing” to publish myself

"I Quit!"
"I Quit!"
Below is the start of an article that’s been a long time coming.

After years of publishing my fiction through big commercial publishers, with thirty-two novels sold to the big New York houses as well as to international publishers around the planet, and more than a million books in print, I have decided to move to self-publishing my fiction.

Why am I going to start publishing myself?

First, because books don’t stay in print anymore with major publishing houses, and my 32-novel backlist has just about vanished.

Second, because I know self-publishing works, and doing this will allow me to write the books I want to write the way I want to write them, and present my stories to my readers without an intermediary.

Read the rest, then follow the link there to come back here…

I imagine it seems a little crazy to walk away from twenty years of publishing with the major New York publishers to go into indie publishing and do all the work myself.

The thing is, as fun as it is to walk into a bookstore and see your novels on the shelf, the rest of the experience gets old fast. Prior to reading John Locke’s book on self-publishing, I was going round and round with myself about giving up on fiction altogether.

I was already publishing non-fiction (my writing courses), and the experience was FUN.  And all the frustration, headaches, and fury associated with my fiction career stood in stark contrast to me being able to talk live to my students in a forum, get immediate feedback on work, and, frankly, get paid regularly.

But I LOVE writing fiction.  I didn’t want to quit—I simply didn’t see a way to make it fun again.  To make it as immediate and joyful for me to create as my nonfiction.

When I read Locke’s book, I saw myself.  Someone who does not care about the numbers, who is not interested in constantly pushing for more readers, who wants only to write stories people love and to get them to the people who will love them.

Being a “team player” has never been my strong suit.  Not school, not in nursing, not in writing.  I’m not writing for everybody, and I’m not interested in pretending I am.  I want to write for the folks who already love what I’m doing, not to have someone constantly push me to make my work blander, safer, and more commercial so it will appeal to people who don’t like what I’m doing.

I was BORN to be indie.  And now I can.

I hope you’ll join this adventure with me.

 

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Comments

119 responses to “Discussing “I’ve quit Big Publishing” to publish myself”

  1. David Larson Avatar
    David Larson

    Is traditional publishing a route to gain name acceptance?

    I don’t think traditional publishers are going to go away, and I recognize the importance of name recognition, and how it is used to market books. This is most noticeable in “Celebrity authors, but also, for example, in serials like “Nancy Drew” and “Hardy Boys”, as well as genre labels like “Ellery Queen”.

    While I personally don’t care for either James Patterson or Eric Von Lustbader, the pub houses have capitalized on writers filling in outlines to spec. Lustbader writes based on the late Robert Ludlum’s work, and Patterson acts as editor over a stable of writers.

    Is there an honest [and tough] peer review process for self-published writers?

    Can it be faster and easier to gain name recodnition by self publishing than by tradiotional methods?

  2. Rico Avatar
    Rico

    Are you done with book three of moon and sun or is it already published!!!?? Cause I love that book so much… you are awesome, Holly!!! 🙂

    1. Holly Avatar
      Holly

      Hi, Rico. I love the series, too. Have loved it since I came up with the idea for it. And I am probably NEVER going to get to finish it. My contract has a non-compete clause, which means I can’t finish the series alone. Scholastic has no interest in completing it. And buying back the rights is a non-option (can’t afford it, at least not right now).

      So the answer to your question is, Neither. I haven’t finished it, and it isn’t published. I’m very sorry.

      1. Holly Avatar
        Holly

        And something I thought could not happen did, and I got back the rights to publish the rest of Moon & Sun, if not the rights to the first two books. https://hollylisle.com/moon-sun-im-now-clear-to-write-in-my-world-again/

  3. jeslin mandoli Avatar
    jeslin mandoli

    been waiting for quite some time for the third book of sun and moon series….have been checking your blog ever since i finished the second book. i wandered in to your world by accident . now here i am ..dying….waiting..when will that book arrive….

    1. Holly Avatar
      Holly

      I’m back to writing fiction, and it’s on my list for next year.

      Cheerfully,
      Holly

  4. Leon Enriquez Avatar

    Dear Holly:

    Visited you website. Enjoyed your ideas and thoughts. Thank you.
    Here are afew lines for you. Enjoy!

    THOUGHTS IN A NAME
    By Leon Enriquez

    H:   Heed soul’s clear voice, heed feelings true;
    O:   Opt to allow, opt to attend;
    L:    Live with your choice, live zest in you;
    L:    Learn here and now, learn wise consent;
    Y:    You seize your poise, you feel warm cues!

    L:    Look up and see, look deep within;
    I:     Ideas seek form, ideas now urge;
    S:    Sense fond beauty, sense tint and hint;
    L:    Love primes all norms, love fills fine surge;
    E:    Endow and be, endow fond mint!

    I think that Self-publishing works with more poetic license to the writer’s intentions. If you already have a following, it works even better.

  5. Ruthanne Reid Avatar

    I just keep quoting you. 🙂 Thanks again for this article!

  6. Maria (BearMountainBooks) Avatar

    Hi,

    I’ve long recommended many of your books and today rec’d Minerva Wakes to a good friend. I found this post and wondered–any update on when it might be available for Kindle?

    Thanks!
    Maria

    1. Holly Avatar
      Holly

      I now have ALL the lessons for HTTS to my compiler. After that, I’m doing the 22 lessons of HTRYN. Figure another two or three months to get that up and running. Following that, EVERYTHING I still have sitting on my hard drive—MINERVA WAKES, the four paranormal suspense novels, TALYN, the others for which I have not yet written new afterwords, will get their afterwords and go to my compiler. Couple of months on that, because I’ll be writing WARPAINT and doing the revision on TALYSMANA and doing the walkthrough for HTTS at the same time.

      I HOPE to have all of these projects completed by the end of this year, so I can write CREATE A WORLD CLINIC right afterward. But if it takes longer, that’s STILL my order of completion.

  7. Garrett Hoffman Avatar
    Garrett Hoffman

    Hi Holly,

    What about the series that starts with Wrath of the Princes? I would love to be able to read that in ebook form!

    Thank you,

    Garrett

    1. Holly Lisle Avatar
      Holly Lisle

      That was a packaged deal owned by Bill Fawcett that I signed onto when desperately broke. I don’t own the rights, so odds are high those book will never be available again.

  8. Charity Kountz Avatar

    Wow, what a new adventure for you! I have a novel that I finished earlier this year and have been tossing between self-publishing or traditional and every time I think about it I’m leaning more toward self-publishing. I’ve had a great deal of my nonfiction published traditionally and even some short fiction but because of the insane process from traditional publishing, I’ve just not been interested in getting into that process. Years ago, being traditionally published was glamorous, the holy-grail of publishing, now it’s more about how many books have you been sold and have you been a NYTBS, gotten awards, etc. I think that’s a better benchmark for high level success than being traditionally published because frankly, traditional publishers are only in it for profit and will do the bare minimum to get it. But with the control in your own hands, you can work as hard as you want/can and reap all the benefits. Good luck and have fun!

  9. Ann Avatar
    Ann

    Given all this enthusiasm about selfpublishing, here is also a grain of salt:

    Smashwords, by now the largest general distributor forbids any (not just in erotica, in absolutely ANY fiction genre) underage characters (17 and younger) to be involved in sexual acts or be considering sexual acts. That’s verified.

    This means that perfectly legal couples, with characters past their age of consent (which can vary according to state or country) and couples within YA novels may not even think of having sex – unless they are 18. The majority of currently well-read YA novels could not be self-published with Smashwords.

    That also means, that if you wanted to write your own version of Romeo & Juliet or about a couple starting out at that age you’d either have to still seek a normal publisher or you’d have to make them so much older that they become unbelievable or the story ceases to make sense.

    There are more restrictions, but this certainly is one which needs to be pointed out.

  10. John Novak Avatar
    John Novak

    It’s great to see some of your books back in print. Re e-books, however, I really wish you would offer an alternative to those of us who refuse to use DRM-laden sites like Amazon and the others. If you were to sell on Webscriptions or Smashwords or Book View Cafe in a DRM-free epub format, I would be rebuying quite a few of your books in an instant. (And no pdf please, it’s not reflowable and doesn’t work well for portable readers.)

    Well, at the least, since you’re doing hardcopy too, I’ll be able to get the new Cadence Drake when you finish that! While the Arhel books are my favorite (ones that I’ve gone back to reread time and again), “Hunting the Corrigan’s Blood” was pretty darn good as well. So I have something to look forward to regardless… 🙂

  11. Sirisha Avatar

    Hi Mrs. Lisle!
    I just wanted to say that I’ve gotten my own work published and I’m thrilled. I understand why you’d want to do something like this–but I have to ask where my favorite series has gone? A long time ago, you said you’d do the third book and the final book in the Sun and the Moon series sometime. I’m a big fan of The Silver Door and you left SO MANY CLIFFHANGERS it was agonizing…so I’m wondering if you’re going to write it? I went to your fiction part of the site and it wasn’t on your TO DO list…so… can you please tell me if it will continue or if…something else wil happen to it?

    1. Holly Avatar
      Holly

      Hi, Sirisha,
      I couldn’t afford to write the last MOON & SUN book. (There were actually supposed to be seven books in the series, not three.) The publisher wanted me to take a huge pay cut to write Book 3, but I live on my writing. I’m not willing to starve for the privilege, or to ask my family to. So the third book will remain unwritten, along with the four that were to follow it, until the rights revert to me so I can do the series myself. Since I don’t anticipate the first two books reverting—the publisher is making money on both books and has no reason to take them out of print—I imagine the series is dead.

      1. Dicey Grenor Avatar

        I’m sorry to learn this, Holly. 🙁

        1. Holly Avatar
          Holly

          Good god, WHY? I’m not sorry. I’m thrilled.

          1. Maria (BearMountainBooks) Avatar

            I think she means she’s sorry the series is dead, not that she’s sorry you’re heading out on your own. :>)

  12. Ken Guthrie Avatar
    Ken Guthrie

    I can’t tell you how happy I am that you’re going the self-publishing route. You’ll always have a fan here, eagerly awaiting your next story!

    I am also very happy to hear you will be finishing up the Moon & Sun series; that, along with the books of Korre, were wonderful stories with intriguing characters, and I have been eager to find out how they will end.

  13. Dicey Grenor Avatar

    I quoted you in my latest blog post, Holly, because “I’ve Quit Big Publishing” was such an inspiration to me.
    http://diceygrenorbooks.com/2/post/2011/09/why-indie-publishing.html

    And thanks for the links, Alex M. I was familiar with Amanda Hockings, but not the other blogs you mentioned.

  14. Pat Avatar
    Pat

    I have nothing valuable to add to the discussion except: Yay! More Corrigan’s Blood! That was my favorite of all your books, and the only one I refused to loan out to people ‘cos it was OOP.

  15. Jodi Avatar

    I was surprised to see this post, especially since in the past your forums were strongly anti-self-publishing. But lots have changed over the last few years. I too am seeking this route because what I write isn’t what the commercial publishers want. It’s either too short or too weird: basically not commercial enough. But it’s what I wish I could find on the shelves, so that is why I decided to go self-publishing route.

    Anyway, I look forward to seeing what you come up with and any posts you have on the topic. Best of luck!

    Jodi

    PS I took read Locke’s book. Great read, great info!

  16. Esther Avatar
    Esther

    Holly, all your new stuff on self-publishing and Locke’s success in selling ebooks has been incredibly inspiring.
    Even as I was doing HTRYN, I got bogged down in doubts — would any agent/editor ever want my novel, no matter how much or how well I revise it? I felt like I would be forever stuck writing non-fiction magazine articles (which I enjoy, but are not my first love, my life’s dream, or my soul’s yearning) or proofing patents (which I hate). Despite the encouragement and wisdom in HTRYN, my despair made the revision feel like mucking through a particularly dense swamp.

    But reading your thoughts on self-publishing has given me renewed hope that we all could realistically find readers one day – with some luck and lots of hard work. I’m excited that self-publishing is on its way to becoming competitive with legacy publishing. So I have returned to HTRYN with some of the love and “charge” with which I originally wrote the novel.

    I am not a fantasy reader, but on one of my rare trips to the USA, I just grabbed the last copy of a title of yours — Minerva Wakes — on a bookstore shelf (in a desperate effort to battle the computer ordering system) and I enjoyed it!
    I look forward to supporting you in your new endeavor and I wish you amazing success.

    Also, I appreciate the comments on this thread, particularly the stuff from Alex M.

  17. Pam Avatar
    Pam

    A few ‘flukes’ in the thousands (or many times that) of people who are ‘trying’ self and e-publishing (for fiction…nonfiction is another story) does not make a ‘movement’.
    I totally agree, this is a fine move for Holly…who has years of building her fan base and readers, who has a backlog of books to bring out, and who has the experience a new/first time author lacks.
    Holly herself has covered these issues right here on her site. Check it out.

    1. Holly Avatar
      Holly

      I do cover it on the site. I also say I think in almost all cases (the only exception being the person who won’t be happy if his book is NOT commercially published) that self-publishing is now the better way to go.

      1. Pam Avatar
        Pam

        forgive me…I stand corrected.
        I stand by my belief this will be a great success for you, however.

  18. Midrena Avatar
    Midrena

    Link to his site is jakonrath.blogspot.com by the way.

  19. Midrena Avatar
    Midrena

    Hi Holly, have you ever read JA Konrath’s blog? He was a traditionally published author who went indie and is raking in 40k dollars every month or some crazy figure like that. He posts his thoughts, interviews other indie authors (both those who have made it big and those who have not), and basically has tons of interesting info on his site you may find relevant.

    He does have a bit of a controversial “tell it like it is” in a blunt way sort of style though, so se people get shocked at his posts sometimes.

    1. Holly Avatar
      Holly

      I haven’t, but lately I’ve heard a lot about him. Thanks for the link. I’ll go poke around his site. I want to put together a good page of resources for writers who want to self-publish.

  20. Nonny Avatar

    Congratulations, and good luck! I’ve been wondering if you’d go the indie route since it’s become viable in the last year or so. It never really used to be, not without a lot of work, but e-publishing has made it incredibly profitable.

    I know of plenty of other authors that are moving away from traditional publishing because self-publishing is just as if not more profitable, and they have more control over their own work. Even ones that are sticking with their NY contracts are picking up writing novellas or short stories and self-publishing them (which I think is awesome, because from a reader’s perspective, having to wait the 8-12mo for a new release sucks! Getting a novella or short piece in-between in the same world setting just rocks).

    I hope it goes well for you, and I’m really glad to hear that you can get back to working on Cadence again. I remember you talking years and years ago how much you loved that story and how upset you were that you weren’t able to continue it because the publisher wouldn’t pick up book #2.

  21. David E Avatar
    David E

    I am hoping self-publishing works out fantastically for you. You are one of my favorite authors and also the most frustrating to find. Every time I walk into any bookstore I look for your stuff. And while I can find almost the entire back catalogs for some other authors, I am lucky to find one or two of yours. I only have 15 of your novels, and looking at the survey, there are complete worlds I am missing out on.

    I haven’t made the jump to digital readers, being the non-mobile phone owning Luddite I am, but I might as more of your catalog becomes available there. And, depending on how hard it would be to get print copies of your stuff at my bookstores.

    I wish you the best of luck with this, especially since you are one of the few authors I don’t worry about whether a new book will be enjoyable. I worry about if I have allowed myself enough time to ignore the world while reading.

  22. Elmi Avatar

    At the risk of sounding lame, I just have to say: you are my hero. This is not just for going indie; I have been reading your blog for years, poured over every single article, received your newsletter and sent it on religiously, and worked through HtTS with exhilarated joy, and the respect I have for you grows exponentially every time. Your guts and honesty is unparalleled, and has given me much needed encouragement with the occasional kick in the butt when I needed it. You have given me the guts to face my demons, to ask hard questions, and to dare to dream without restraint.

    I guess what I’m trying to say is, thank you for once again following your heart, and being willing to take people along with you. Indie publishing will obviously be very hard work — rewarding, for sure, but hard hard work — but you have proven throughout the years that hard work doesn’t scare you, because there are things in life that are important enough to simply take the plunge, no matter how scary. That may not sound significant, but in my mind that is your legacy, and the reason you WILL succeed, and help countless others (like me) to eventually succeed as well.

    I know you’ll be successful with this new venture, and can (cautiously) say that it’s a great thing, the right thing. Since you asked for input, I sincerely hope that you’ll make all your books available in digital formats to international buyers — I’ve switched to ebooks since I got a smartphone (Android), but many are only available to US buyers, which is beyond frustrating. Anyway, I do own some of your printed books and enjoyed them so much I call myself one of your biggest fans, yet a fan should be able to boast that she’s read more than 4 books, especially from an author who has published over 30! I can promise you, I will buy every single one of your books, whether old or new, short stories or 8-book series, fantasy or paranormal, the moment they become available as an ebook. Me and plenty others, I’m sure.

    I admire you as a writer, but even more as a person, and hope to learn from you for many years to come. One day when I’m a published author, it will be thanks to you without a doubt. You’ve raised the bar incredibly high which is scary and I wouldn’t have it any other way. When that day comes, the greatest compliment to me would be if someone looked up to me the way I look up to you. Then I would know I’ve done something that’s bigger than myself, something significant and lasting.

  23. Esther Avatar
    Esther

    Holly,

    All this new posting on going indie and Locke’s success in selling ebooks has been incredibly inspiring.
    Even as I was doing HTRYN, I got bogged down in doubting whether any agent/editor would want my novel, no matter how much or how well I revise it. I felt like I would be forever stuck writing non-fiction magazine articles (which I enjoy, but are not my first love, my life’s dream, or my soul’s yearning) or proofing patents (which I hate). Despite your encouragement at HTRYN, my despair made the revision feel like mucking through a particularly dense swamp.

    But since reading your thoughts on indie publishing, you’ve given me renewed hope that I could realistically find readers one day – with some luck and lots of hard work. I’m excited that self-publishing is on its way to becoming competitive with legacy publishing. So I have returned to HTRYN with some of the love and “charge” with which I originally wrote the novel.
    I am not a fantasy reader, but on one of my rare trips to the US, I just grabbed the last copy of a title of yours — Minerva — on a bookstore shelf (in a desperate effort to battle the computer ordering system) and I enjoyed it!
    I look forward to supporting you in your new endeavor and I wish you amazing success.

  24. Danny Adams Avatar

    Hurray! I remember you expressing frustration at Technicon a few years ago over a series of yours having to be shelved because a publisher didn’t want to finish it–this looks like the best way to go for you from the readers’ point of view. Good luck!

  25. Pam Avatar
    Pam

    Congrats. I know you will succeed, you have a world of experience and success in this endeavor already under your belt in NF, so moving your many out-of-print books is a wonderful endeavor for a creaive and enterprising person like you.
    My only concern, if I may be so bold, is not for you (I have no doubt of your abilities) but for the many MANY writers who follow and emulate you and do not have the advantage of your 20 years of big publishing to have built their markets and readership, or your commercial experience and savvy to launch, promote, and market their first time efforts. I do hope you will explain to your many unpublished/not yet successfully mainstream published followers that not everyone is equipped to follow in your shoes.
    Best of luck! Looking forward to getting reacquainted with many of your ‘old’ fantasy realms.

  26. Nissa Annakindt Avatar

    I’ve concluded that I pretty much have to go indie as there are no publishing houses that publish people like me— I’m conservative Catholic, gay, and have Asperger’s and so am not very good at lying about myself and pretending not to have unfashionable opinions.

    So I’ve got a self-published book out, and am starting a new Catholic vampire novel as web fiction (on a blog).

    I’m not sure how it will work out, but I feel good about it. And, Holly, I think a writer of your stature going indie will be a great help in erasing the stigma against indie writers. Good luck with it.

  27. Carole Avatar
    Carole

    CONGRATULATIONS!
    You have inspired so many of us writers, and given your all. I am delighted to know you are publishing your own books. You are a take charge lady. I am sure you will have great success. We all wish that you do.
    Thank you for putting your books where they can be available for us readers to enjoy!

  28. Lexi Revellian Avatar

    Holly, first I’d like to say what a HUGE help your website was to me when I started writing five years ago. All the advice I needed to become a better writer was there, written in a punchy and memorable style.

    Second, I’m sure you are making the right move. I couldn’t get an agent, let alone a publisher, but in the last year I’ve self-published two novels and sold over 40,000 copies on Amazon. One book spent eight months in the UK Kindle top 100. If only I had a back catalogue of ten books…

    Best of luck with the new venture!

    Lexi

  29. Wanders Nowhere Avatar
    Wanders Nowhere

    Holly,

    I’ve been inactive for a little while here, but I’m really pleased and amazed to hear your news. Speaking as someone who isn’t afraid of hard work, but IS maybe overly wary of shifty people waiting to take advantage of one and exploit one’s hard work, this really sounds like the kind of writing career I want to build myself. The sight of all those bookstores shutting down even in my home city was pretty disheartening but what’s this? An alternative where we’re able to build ourselves and keep our rights to ourselves, and interact with our readers directly? Dawn at last! Cheering you on, 150%, and wishing you best blessings and magnificent success.

  30. Jenna Avatar
    Jenna

    But isn’t it easier for you now to do self publishing with the readers you already have? Because I think it would be harder for first time writers to start from the ground up if they do self publishing. Even if it’s easier and gives you free range to write what you want, would you suggest it for first time writers?

    1. Holly Avatar
      Holly

      I have no guarantee that it will be easier for me to get my work noticed, but for the sake of everyone else who’s been writing full-time for the past twenty years, I really hope having established the reputation I did going to count for something.

      With that said, though, Yes, I think self-publishing is the way to go for first-time writers.

      With a few MAJOR caveats.

      1) Be a professional. That means never publish your raw first draft. Learn how to revise, learn how to edit, learn how to package your work, and learn how to promote…or be ready to hire someone who will work with you where you’re weak.

      2) Work at your trade. No matter how long you’ve been doing this, there’s still more to learn. Always. You never know everything, you’re never flawless, and you will always find room to improve. So read, study, try new techniques, push yourself to make every single book better than the ones before.

      3) Listen to your readers where it counts. You can’t let readers dictate your content. First and foremost, you have to write your stories as honestly as you can, and that means sometimes hurting characters they would never let you hurt, killing off favorites, or wrapping up a series your heart simply isn’t in anymore.

      But when your readers tell you, “I loved the first two books in this series, but you just feel like you’re going through the motions in book three,” or “You abandoned your heroic women to write sleazy women, and that’s not why I read you,” stop and study what you’ve done, figure out why you did it, and fix it.

      I don’t see self-publishing as the easy way to get published. I see it as the way that lets me write stories directly for my readers.

      If you’re looking for easy, you’re going to have your heart broken.

  31. sera Avatar

    Wow, this is so exciting! i’ve only just seen your e-mail on this, and haven’t had a chance to read up on the reasoning behind it, but best of luck, Holly! We believe in you 100%!

  32. Karen T. Smith Avatar

    Congrats and awesome news, Holly!

    To reply to others on this thread, it costs literally nothing to self-publish ebooks (I have a friend who does my covers for free. Could cost $100-200 to do a cover if you don’t have aforementioned friend nor graphic design talent, but a simple cover with a public-domain photo or one you’ve taken yourself plus simple block text for your title and authorname is easy to create in programs like Powerpoint or MS Paint.)

    Creating a paper book via Createspace or others could require some investment, but can also be staged later in the process.

    I was profitable the moment I posted my first story on Smashwords because EVERY sale was cash for me (slowly, on their schedule, don’t go spending your accrued cash before you earn it!)

    And it’s fun! And freeing! And I’m writing the stories I love to write (YA upbeat sci-fi with girl protagonists. Geeky girls unite!)

    So congrats to you, Holly, and good luck to the other aspiring authors in this thread!

  33. Amy Driscoll Avatar
    Amy Driscoll

    I’m selfishly just looking forward to being able to finally read the rest of the Arhel series and some new Cadence Drake on my Kindle.

  34. Don Avatar
    Don

    I have read quite a few of your books and have bought several more to read when time allows. I have enjoyed your courses, advice, and guidance for some time now and have benefited greatly. Your upcoming works in digital format are really something to look forward to both in fiction and non-fiction. I particularly enjoyed “The Secret Texts” series. (I would like to see more like this one day and thanks again for signing a copy of Diplomacy of Wolves.) What you have been doing works and you deserve appreciation. So, thank you and all the best in your endeavors.

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